Spend, Spend, Spend is an episode of the  Play for Today anthology series first transmitted 15 March 1977, recounting the life of football pools winner Viv Nicholson.

Written by Jack Rosenthal it is based on the book of the same name by Nicholson and Stephen Smith and recounts Nicholson's life story from the 1950s to the early 1970s in a non-linear fashion.

Rosenthal was a colleague of the PR man who, on behalf of Littlewoods Pools, persuaded Nicholson to allow publicity for her pools win. He wrote in his autobiography: "From that day on, I followed her wild, seemingly stupid adventures in the papers - and believed every snide, snooty, biased word the relentless publicity said. All adding up to one word - that she was a cow."[3] Being given Nicholson's book by director John Goldschmidt caused Rosenthal to reassess his attitude and "become a fan" eager to put across an explanation of her behaviour.