GamesMaster began when Jane Hewland, formerly of LWT, who had set up her own production company Hewland International, took an interest in her son's love of video games. She put together a pitch for a show that would translate the excitement of games playing into watchable television.  it had been pitched as a competitive event programme, the show was always under the jurisdiction of the "sports" department amongst shows such as Football Italia, horse racing and Kabaddi.